This Week in Switch 2 – Pokemon Legends Z-A hands-on preview, Silksong review & Daft Punk x Fortnite

We are back with the latest episode of **This Week in Switch 2**, featuring a lively discussion on a variety of gaming topics. In this episode, we dive into TJ’s *Hollow Knight: Silksong* review, Donovan’s hands-on preview of *Pokemon Legends: Z-A*, Fortnite’s recent Daft Punk event, Nintendo Music’s latest additions, and the news of another Xbox price increase.

Be sure to check out TJ’s detailed *Hollow Knight: Silksong* review and Donovan’s insightful *Pokemon Legends: Z-A* preview articles for a closer look at these exciting titles.

**This Week in Switch 2** is our new weekly format that allows all Shacknews staff members to share their opinions on the Nintendo Switch 2 hardware, games, and operating system. Instead of rushing to publish reviews-in-progress, we are taking our time with both the Nintendo Switch 2 and *Mario Kart World* to provide you with thorough and useful review content.

With this series, we keep you updated by sharing our latest impressions of the console as we continue our review work. Plus, we’ve expanded the availability of the show by releasing the podcast in audio format on your favorite platforms.

You can now catch **This Week in Switch 2** on Spotify, iHeartRadio, Amazon Music/Audible, Player FM, Podchaser, and Apple Podcasts. Keep an eye out for new episodes and enjoy listening on the go!

We’ll be back next week with another episode, so stay tuned by following our [This Week in Switch 2 topic page](#).

Have any questions or topics you’d like us to cover in the next episode? Let us know in the Shacknews Chatty comment thread below!
https://www.shacknews.com/article/146072/twis-2-podcast-episode-18-pokemon-silksong

Ethereum Treasuries Seen as Gateway for Traditional Assets, Says SharpLink

Ethereum Treasury Firms May Soon Evolve Beyond Crypto, Says SharpLink Gaming CEO

Joseph Chalom, CEO of SharpLink Gaming and former BlackRock executive, shared insights at Korea Blockchain Week 2025, suggesting that Ethereum treasury firms could soon expand their scope beyond the cryptocurrency market. According to Chalom, the real opportunity lies not just in the $4 trillion crypto market cap but in the vast $700 trillion traditional asset market, which has the potential to migrate to decentralized networks.

Chalom emphasized blockchain technology’s ability to eliminate settlement delays and reduce costs, calling it the greatest risk reduction in financial history. He believes that Ethereum treasuries should move beyond merely accumulating ETH. Instead, they should focus on building businesses that lend, validate transactions, and seed new protocols to accelerate institutional adoption.

Digital asset treasuries (DATs) have quickly become one of the fastest-growing niches within crypto, offering investors a level of flexibility that surpasses traditional ETFs. Dan Kang, from DeFi Development Corp, compared DATs to speedboats—faster and more adaptable than passive investment vehicles.

Both Kang and Chalom agreed that the survival and success of DATs depend heavily on growth metrics such as liquidity, trading activity, and the ability to increase assets per share. While most DATs were launched during a bull market, they downplayed concerns about downturn risks by highlighting staking and on-chain strategies that generate organic yield.

Kang added that buybacks could become a sensible strategy in the future, provided they do not involve selling core holdings. Meanwhile, Chalom stressed SharpLink’s long-term vision: “We’re not chasing a 5% ETH stake just to sit on it.” The ultimate goal, he said, is to transform finance by demonstrating how decentralized networks can effectively support markets on a global scale.

**Disclaimer:**
The information provided in this article is for educational purposes only and does not constitute financial, investment, or trading advice. Coindoo.com does not endorse or recommend any specific investment strategy or cryptocurrency. Always conduct your own research and consult with a licensed financial advisor before making any investment decisions.

**About the Author:**
Alexander Zdravkov is a reporter at Coindoo who always seeks the logic behind things. Fluent in German, he brings over three years of experience in the crypto space, expertly identifying emerging trends in digital currencies. Whether providing in-depth analysis or daily updates, his deep understanding and enthusiasm make him a valuable member of the Coindoo team.
https://coindoo.com/ethereum-treasuries-seen-as-gateway-for-traditional-assets-says-sharplink/

Annapurna Interactive’s first Tokyo Game Show Direct features three new game reveals

Some of gaming’s biggest publishers are set to gather this weekend for the annual Tokyo Game Show. Among them is Annapurna Interactive, marking its first-ever appearance on the show floor.

Prior to the big event, the publisher held a special Annapurna Direct to unveil three brand-new titles, all of which will be playable for attendees this weekend.

**D-Topia**

First up is *D-Topia*, the latest effort from Japanese developer Marumittu Games. Formerly known as *Project D*, *D-Topia* follows a single maintenance worker who helps manage and oversee a residential facility run by artificial intelligence. Players will solve puzzles to keep the AI running smoothly and maintain the happiness of the facility’s denizens. This sometimes involves making difficult choices that impact the story.

Look for *D-Topia* to release in 2026 on PC, PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and Nintendo Switch.

**People of Note**

Next is *People of Note*, from the team at Iridium Studios. Best described as a musical turn-based RPG, the game centers around Cadence, an aspiring star who can’t reach stardom alone. Players will recruit other musicians to form a killer band and face off against tough musical acts as well as the occasional fantasy creature.

*People of Note* blends musical rhythm mechanics with turn-based battles, delivering a unique RPG experience. The game is set to launch in 2026 on PC, PlayStation 5, and Xbox Series X|S.

**Demi and the Fractured Dream**

Finally, *Demi and the Fractured Dream* comes from the team at Yarn Owl. The story follows Demi, a cursed voidsent who awakens in the world of Somnus and is beckoned by the old gods to fulfill his destiny.

This title features classic hack-and-slash adventuring combined with environmental puzzles. Demi must rely on his sword, his abilities, and an acolyte named Mergo to repair this imaginative yet fractured world.

*Demi and the Fractured Dream* is coming to PC, PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and Nintendo Switch in 2026.

Stay tuned for more updates from the Tokyo Game Show as Annapurna Interactive and other publishers showcase their latest and upcoming games.
https://www.shacknews.com/article/146058/annapurna-interactive-direct-tokyo-game-show-reveals

Octopath Traveler 0 announced for Nintendo Switch 2, Switch [update: TGS 2025 trailer]

**July 31:** During today’s Nintendo Direct, Square Enix unveiled *Octopath Traveler 0*. The game is scheduled for release on December 4, 2025, and serves as the third main entry in the *Octopath Traveler* series.

Fans are already familiar with *Octopath Traveler* and *Octopath Traveler 2*, but this marks the first time the franchise will appear on the Nintendo Switch 2.

Here’s what has been shared so far about the new title:

> Start from zero in a personal quest of restoration and retribution!
> In this prequel to the first *Octopath Traveler*, journey to stop powerful villains using fast-paced, turn-based combat.

For the first time in the series, players can experience the story through the eyes of a custom protagonist and work to rebuild their hometown. With over 30 recruitable party members, an engaging story, and a mix of all-new features alongside beloved core elements such as the iconic HD-2D graphics and the Break & Boost battle system, *Octopath Traveler 0* promises a unique journey crafted by the player.

The game will be available for both Nintendo Switch 2 and the original Nintendo Switch on December 4.

You can watch the announcement trailer for *Octopath Traveler 0* below:
[Announcement Trailer]

For more coverage from the July 2025 Nintendo Direct, [click here](#).

**September 23:** Square Enix has released a new trailer for the upcoming 2025 Tokyo Game Show. Watch the TGS 2025 trailer below:
[TGS 2025 Trailer]
https://nintendoeverything.com/octopath-traveler-0-announced-for-nintendo-switch-2-switch/

You can now buy prepaid passes for your Uber rides

**You Can Now Buy Prepaid Passes for Your Uber Rides**

*By Dwaipayan Roy | Sep 23, 2025, 08:02 PM*

Uber has introduced a new feature designed to help customers save money on their frequently traveled routes: prepaid passes. These passes are available in bundles of five, 10, 15, or 20 rides, offered at discounted prices. Depending on the number of rides purchased in advance, discounts range from 5% to as much as 20%.

**Marketing Approach and Savings**

Uber plans to promote these prepaid passes by comparing the cost of a single ride to that of a bulk purchase. For instance, a ride from Lower Manhattan to Midtown in New York may typically cost around $19 but surge pricing can push it up to $30. Customers who buy prepaid passes in bulk can avoid paying these higher surge prices, making it a more cost-effective option.

**How Do Prepaid Passes Work?**

When purchasing prepaid passes, customers select a one-hour request window—typically the time during which they frequently book their rides. Uber then displays a countdown indicating how many passes remain, helping users keep track of their prepaid rides. This feature has been launched in 75 cities across the US, including Baltimore, Chicago, Denver, Kansas City, and Los Angeles, among others.

**Expansion of the Price-Lock Feature**

In addition to prepaid passes, Uber is expanding its price-lock feature to all major US cities and Brazil. For a monthly fee of $2.99, customers can lock in prices for up to 10 specific routes. If the actual fare at the time of booking is lower than the locked price, customers will pay the lower fare. Originally offered only in select cities, the price-lock feature is now widely available, providing riders with more predictable and affordable fares.

Uber’s prepaid passes and expanded price-lock options offer customers greater convenience and savings, making daily commutes and regular travel more budget-friendly than ever before.
https://www.newsbytesapp.com/news/business/uber-introduces-prepaid-passes-for-rides-at-discounted-prices/story

I Tried Using a Linux VM as My Desktop Computer, Here’s What Went Wrong

Before buying a Mac and switching full-time to Apple’s platform, I had already deserted Windows for Linux. To this day, I’ve always got at least one Linux distro ready to go on my Mac in a virtual machine, both for work and to satisfy my curiosity. So, what happens if you try to use a VM as your primary work machine? I gave it a shot.

### My Linux VM Setup

I pay for a Parallels Desktop subscription so that I can run Windows on my Mac with all the bells and whistles. Naturally, I also use this for my Linux virtualization needs. While there are lots of free options I could have chosen, Parallels is a pleasure to use in general.

Ubuntu is sometimes derided for being a bloated Linux distro, but the flipside is that you get an operating system that’s ready to rock right out of the box. I have Firefox and the LibreOffice suite ready to go, along with convenient tools like Shotwell for light image editing and Transmission for torrenting, should I need them.

### Dude, Where’s My Ecosystem?

Not having access to the ecosystem I depend on within my VM is perhaps the biggest issue I encountered. This isn’t a problem specific to any single operating system, but it highlights how important it is to pair your desktop and mobile devices in a manner that promotes synergy.

I’m fully immersed in the Apple ecosystem at this point, which clearly limits my options when using non-Apple operating systems. Making a conscious decision to move chats to WhatsApp and Signal, store my media in Google Photos, and use a note-taking app like Obsidian would lessen this problem considerably. But for the last decade plus, I’ve mostly taken the path of least resistance.

Perhaps the most limiting issue is that Apple Passwords is entirely inaccessible on Linux. There’s no web app equivalent (which is probably good from a security perspective), and Apple only supports Windows outside of its own platforms. Were I not using a VM, this would be a dealbreaker — I’d have to move to Dashlane or a similar third-party solution.

Thankfully, Apple’s passable iCloud website provides access to most of the core services I need, with Notes, Reminders, Photos, and Drive being the main ones. It’s a drag having to depend on a browser for this stuff, but it’s not unworkable.

The only other feature I really missed was AirDrop, since I use it frequently to transfer screenshots between devices for work. Though I tried installing my favorite third-party alternative LocalSend, I couldn’t get my iPhone and Linux VM to see one another.

### Usability Woes I Couldn’t Solve

macOS is an operating system that, in my opinion, works better with a trackpad than a mouse. This is down to Apple’s handy gestures, which make tasks like switching desktops, organizing your workspace, and finding open windows a breeze.

Unfortunately, I couldn’t get anything like this working within Ubuntu. Despite fiddling with the VM’s configuration, I couldn’t find a way to pass gestures directly to the virtual machine.

I use multiple desktops to arrange browser instances, communication tools like Slack, project management software like Asana, productivity tools like Notes or Reminders, my email, and more — all pinned in place. Not having access to this sucked.

This was especially annoying considering there’s a Touchpad Gesture Customization extension for GNOME that adds two, three, and four finger gestures that I was eager to experiment with. Within Ubuntu, I couldn’t even use pinch-to-zoom. Instead, I had to rely on keyboard shortcuts to add some of this functionality back, but it’s not the same.

The other feature I missed was the ability to quickly log in and authenticate requests. On macOS, I can use my Apple Watch or built-in fingerprint reader to automatically unlock my Mac or manually approve admin-level changes. Typing my full login password every time reminded me just how tedious things used to be.

### The Missing Apps

One issue that many Linux switchers encounter is not being able to use their favorite apps. A lack of native Linux apps for many services is still a problem, and I’m not even just talking about Apple apps here.

Streaming Apple Music in my browser really wasn’t that much of an inconvenience. Unfortunately, not having access to Asana as a dedicated app slowed down my workflow considerably. The app isn’t anything special on Mac or Windows; it’s just not the sort of thing I want tethered to a browser.

Other apps, like image editor Affinity Photo and Markdown editor Ulysses, could be replaced with free alternatives — GIMP and Apostrophe, in this case. But my use of an ARM64 Ubuntu installation further complicated things. Some apps, like Slack, are available on Linux but only work on the AMD64 architecture. This is why I couldn’t get the ghostwriter Markdown editor working either, which was my first choice.

Time and time again, I ran into this roadblock. Switching operating systems of any kind always presents challenges, and given enough time you can find alternatives that work for you. These problems usually become dealbreakers only when you rely on something proprietary or can’t get the same level of professionalism out of a free alternative.

An example here would be an industry-standard video editing app like Adobe Premiere, where even a close free alternative like DaVinci Resolve depends on a third-party container like davincibox to run.

### Learning and Configuring

Ubuntu has more in common with macOS than it does Windows, so for me, switching between the two platforms never presented a huge issue. I even threw together an Ubuntu theme for macOS 26 for a laugh.

That said, there’s always an adjustment period. This can be as simple as looking for the close window button on the wrong side of a window, or accidentally triggering keyboard shortcuts you’re not used to.

I had to make sure to consciously hit Control + L to switch to the Firefox tab bar, as my usual Command + L shortcut would lock Ubuntu and put the VM to sleep. I could probably change this in Parallels settings, but I adopted the change organically eventually.

I made a few adjustments to Ubuntu’s keyboard shortcuts too. With no four-finger swipe gesture, I had to set up shortcuts for moving left and right between desktops. I also created an equivalent macOS Spotlight shortcut (Option + Spacebar) so I could quickly launch apps using only the keyboard.

### The Silver Lining

Despite these drawbacks and the obvious limitations of ditching such a user-friendly and commercially supported platform like macOS, running Ubuntu in a VM wasn’t terrible.

For example, I could simply copy and paste login credentials from Apple Passwords directly into Ubuntu. Believe it or not, this is something you can’t do if you’re running macOS in a VM, as I found out while test-running the public beta of macOS 26.

Since everything routes its way through my Mac with this setup, using my AirPods Pro while watching videos and listening to music just worked, since Ubuntu’s audio was routed to macOS, which takes care of everything.

In the end, I used my Ubuntu virtual machine to complete a number of work tasks like writing a review and this article, editing incoming articles, and workshopping ideas with writers. I relied on a browser far more than I wanted, and I had to admit defeat at times and switch back to macOS in order to access passwords and retrieve 2FA codes — but I did it.

My Ubuntu VM still isn’t going anywhere, but I won’t deny that macOS is where I belong.
https://www.howtogeek.com/i-tried-using-a-linux-vm-as-my-desktop-computer-heres-what-went-wrong/

Booking & Check-In Services May Be Temporarily Unavailable: Akasa Air

New Delhi: Indian airline Akasa Air on Tuesday informed passengers that its systems are currently facing technical issues, causing some of its online services to be temporarily unavailable.

In an announcement posted on the social media platform X, the airline stated that services such as booking, check-in, and managing bookings may not be accessible at the moment. “Our systems are currently experiencing intermittent issues and some of our online services, including booking, check-in and manage booking services, may be temporarily unavailable,” Akasa Air said.

The airline reassured customers that its teams are actively working with service providers to resolve the problem as soon as possible. “We sincerely regret the inconvenience caused and want to assure you that our teams are working with our service provider to resolve the same at the earliest,” the statement added.

Passengers with immediate travel plans have been advised to reach the airport early and complete their check-in process at the airline’s counters. “Passengers with immediate travel plans are requested to reach the airport early to check-in at our counters,” Akasa Air emphasized.

For any assistance, the airline has shared its 24×7 Akasa Care Centre helpline number: +91 9606 112131. “For any assistance, please contact our 24×7 Akasa Care Centre on +91 9606 112131 and our team will be happy to assist you,” the airline confirmed.

This system issue comes just a day after Akasa Air had warned passengers about possible flight delays caused by heavy rainfall in Mumbai, Kolkata, and Pune. “Due to heavy rainfall in certain parts of Mumbai, Kolkata, and Pune, we anticipate slow-moving traffic and congestion on roads leading to the airport,” the airline had posted on X.

On Monday, Akasa Air advised travelers to factor in additional travel time due to expected traffic congestion around these airports. “We realise that this may inconvenience your travel plans and seek your understanding,” the airline had said in its earlier update.

*Note: Except for the headline, this article has not been edited by FPJ’s editorial team and is auto-generated from an agency feed.*
https://www.freepressjournal.in/business/booking-check-in-services-may-be-temporarily-unavailable-akasa-air

ASEAN Digital Content Summit 2025: Region’s games industry needs fewer silos, more collaboration and shared talent

Industry at Another Transition Period: Southeast Asia Must Seize the Opportunity

Despite recent layoffs, Triple-A game flops, and a lingering negative perception of the gaming industry, sales continue to rise in Southeast Asia. “Sales are just going up,” said Saranpat Sereewiwattana, Vice President of the Thai Game Software Industry Association. He shared these insights during the “Associations Driving Industry Synergy” panel at the ASEAN Digital Content Summit held from September 3-7 in Johor Bahru.

The panel, moderated by Don Baey, Chairperson of the Singapore Games Association, included Saranpat along with Ken Natasha, Operations and Strategic Partnership Manager at Asosiasi Game Indonesia (AGI).

### Collaboration and Talent Development: The Next Step for ASEAN

Saranpat emphasized that Southeast Asia’s next big move in game development is clear: **collaborate more, especially on talent.** With generative AI already lowering the cost of game production, ASEAN studios can offload routine tasks to AI—under human supervision—and focus their human resources on ideas and game design.

“We are now at another transition period in the gaming and animation industry,” Saranpat said, drawing parallels to past upheavals such as the launch of the App Store and the rise of game development platforms like Unity and Unreal Engine. He urged ASEAN companies to seize this disruption before the industry settles into a new status quo and opportunities slip away.

### Indonesia: A Huge Market with a Small Workforce

Ken Natasha highlighted a striking disparity in Indonesia’s gaming scene: nearly 300 million people make up the audience, yet only about 3,000 individuals work in the local video game industry. While the sector has grown over the past two decades, significant expansion only started post-2016. Recently, the country sees between 10 to 20 new studios emerging annually.

One challenge Indonesia faces is the absence of large gaming companies establishing offices locally, which limits the transfer of best practices and expertise to local talent. As Ken noted, “Everyone had to self-learn.”

Funding remains a significant barrier. Although Indonesia’s Ministry of Creative Economy provides some support, it often falls short of covering even the development of game prototypes. Ken expressed hope for greater regional collaboration to support small studios in prototype development and market testing.

### Learning and Growing Together Across ASEAN

Saranpat agrees that ASEAN should act as a unified community. “Countries have backed games at different times and in different ways, so learning from one another should be the starting point,” he said.

He stressed the importance of collaborative talent development to prepare young people for the industry’s future. A major issue is the disconnect between industry curricula and actual market needs—students graduate only to find the industry has evolved beyond their training.

Thailand offers a promising example: for the past four years, a national gaming and animation pipeline program has invited students to submit projects, compete nationally, and connect with peers from across ASEAN and beyond. Participants receive guidance from industry professionals to better navigate the post-graduation landscape.

### Attracting Talent and Changing Perceptions

Ken pointed out that attracting talent remains one of the biggest challenges. “The video game industry is not as sexy as the IT industry,” she said. She emphasized the need to educate and familiarize young people with gaming careers early on.

Since mainstream education rarely addresses the gaming industry, aspiring developers often gain experience through extracurricular programs like “game gyms.” Within a year, successful participants may form their own studios and participate in events such as the Indonesia Game Developer eXchange (IGDX), an annual government-supported gathering.

### Facing Uncertainty and Looking Ahead

With ongoing speculation about AI’s impact and persistent funding and talent gaps, Ken admits there are no clear answers yet. However, she stresses the importance of adaptability: “I have no idea how all this uncertainty is going to turn out, but we know that this is happening now. The most important thing is that we need to find ways to be on top.”

Clearly, ASEAN’s gaming and animation associations have a crucial role to play in helping the ecosystem stabilize and thrive. The question remains: who will step up to lead the way?

*By fostering collaboration, bridging talent gaps, and embracing new technologies like generative AI, Southeast Asia’s gaming industry is poised at a pivotal moment. Seizing this opportunity could usher in a new era of creativity, growth, and global impact.*
https://www.digitalnewsasia.com/digital-economy/asean-digital-content-summit-2025-regions-games-industry-needs-fewer-silos-more

This company will use AI to develop healthier ice cream

**This Company Will Use AI to Develop Healthier Ice Cream**

*By Dwaipayan Roy | Sep 23, 2025, 08:01 PM*

Magnum Ice Cream Company, which is set to go public in November, has announced an exciting new partnership with Chilean start-up NotCo. This collaboration will leverage NotCo’s cutting-edge artificial intelligence (AI) technology to reformulate existing Magnum products and develop innovative new offerings.

**A Commitment to Sustainability**

Zbigniew Lewicki, Chief Research, Design and Innovation Officer at Magnum Ice Cream Company, explained that this initiative is part of their broader effort to create more sustainable options while navigating rising commodity costs. “Consumers want to indulge but are also looking for smaller portions and more sustainable products,” Lewicki noted, highlighting the evolving preferences of today’s buyers.

The partnership aims to use NotCo’s AI capabilities to explore and reduce the calorie content in Magnum’s ice cream ranges. Additionally, the technology will assist in developing new plant-based products that align with consumer demand for healthier alternatives.

**NotCo’s AI Technology in Action**

NotCo’s AI has already been adopted by several major consumer goods companies, including those under the Magnum umbrella such as Ben & Jerry’s and Cornetto. Matias Muchnick, CEO of NotCo, shared that many leading food manufacturers rely on their AI to swiftly adapt to shifting consumer tastes—an especially crucial advantage amidst movements like Make America Healthy Again and the rising costs of ingredients such as cocoa.

**Expanding Applications in the Food Industry**

Beyond ice cream, NotCo’s AI technology is helping companies find alternatives for artificial colors, reduce sugar content, and innovate new flavors. NotCo’s previous collaborations include partnerships with Kraft Heinz to develop plant-based macaroni and cheese, cheese singles, and mayonnaise.

These developments underscore a growing trend in the food industry: major brands increasingly turning to AI-driven solutions for product reformulation, aiming to meet consumer demands for healthier, sustainable, and delicious food options.
https://www.newsbytesapp.com/news/business/magnum-ice-cream-company-announces-it-will-use-ai/story

Hitachi Considers Selling Its White Goods Division

Hitachi is reportedly considering the sale of its home appliance division, which includes refrigerators, washing machines, and microwave ovens. This business is operated by Hitachi Global Life Solutions and is part of broader structural reforms aimed at concentrating resources on higher-margin infrastructure sectors such as power systems and railways.

According to the South Korean daily Maeil Business Newspaper, companies including Samsung Electronics and LG Electronics have expressed interest in acquiring the division. Both Korean firms, widely recognized for their televisions and digital appliances, are also expanding aggressively in the white goods market.

Hitachi’s domestic appliance sales have been overshadowed by foreign competitors in recent years. The company’s appliance unit posted sales of about 360 billion yen in the fiscal year ending March 2025, representing less than 4 percent of Hitachi Group’s overall revenue of 9.78 trillion yen. For consumers, appliances have long served as an important point of brand recognition, but for Hitachi as a whole, the division has become relatively small.

One paradox is that Japan’s strength in producing durable, high-quality appliances has also limited replacement demand. Washing machines and refrigerators often last 10 to 15 years, resulting in fewer opportunities for repeat purchases. Unlike subscription-based services, white goods are typically sold once, generating little recurring revenue.

Hitachi has been shifting focus toward digital services under its Lumada brand, which can generate stable, ongoing income, unlike one-off appliance sales. In 2020, Hitachi had already transferred 60 percent of its overseas appliance business to Turkish manufacturer Arcelik, signaling a gradual withdrawal from the sector.

Competitive pressures have also eroded Japan’s position. Chinese companies such as Haier and Midea have expanded through acquisitions, gaining market share with low-priced products. Domestically, Hitachi and Panasonic attempted to maintain competitiveness by introducing a system that allows manufacturers to set fixed retail prices, ensuring stable margins for both makers and retailers. While beneficial in theory, the policy has been difficult to communicate to consumers accustomed to bargaining for discounts.

The broader challenge is that further functional differentiation in appliances has become limited. With most products already highly advanced—washing machines now even automate detergent use—manufacturers struggle to offer features that justify premium pricing.

As Hitachi weighs the sale of its appliance division, the move reflects a strategic shift to focus on sectors with higher growth potential and more sustainable revenue streams. Meanwhile, the home appliance market remains fiercely competitive, with innovation and pricing playing crucial roles in market positioning.
https://newsonjapan.com/article/146989.php