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Musk intends to improve X’s posts timeline and switch ad recommendations to Grok

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Billionaire Elon Musk has announced plans to improve X’s timeline, promising that users will regularly experience better content recommendations and overall improvements. The platform will soon move its ad recommendations onto the same AI system currently used to optimize organic posts based on users’ interests.

Earlier this month, during an X Spaces session, Musk hinted at his ambition to transform X into the world’s leading advertising platform. He introduced Grok, an AI system he described as the “smartest in the world” based on benchmark scores. Despite this optimism, X’s organic posts have stagnated at pre-acquisition levels.

In a recent Sunday post on X, Musk confirmed the ongoing timeline enhancements: “You should notice rapid improvements in the quality of your timeline almost every week, but there will be two steps forward and one step back at times. We are also switching advertising recommendations to use the same Grok/AI system as organic posts, so the quality of ads will get radically better.”

Musk considers Grok a significant upgrade from Twitter’s previous, somewhat random ad targeting methods. However, since Musk’s acquisition, concerns over brand safety have played a major role in advertisers’ departure, triggered by looser ad placement policies and public disputes with critics. Although some advertisers returned after the 2024 election, advertising revenue still falls short compared to pre-acquisition figures.

X recorded approximately 100 million original posts per day in 2023, and current activity remains near that level, indicating some stagnation. Still, Musk is hopeful that smarter AI-driven targeting combined with safer ad placements will boost the platform’s appeal.

Previously, Musk revealed plans to launch a system that scans posts, replies, quotes, and reposts to predict each user’s interests. This initiative aims to help lesser-known creators whose high-quality content often goes unnoticed. By leveraging AI, Musk promises to bring worthy content to the surface regardless of follower counts.

Users will be able to customize their feed preferences with Grok at any time—whether for a temporary tweak or a permanent change. Ideally, this system will surface posts from smaller creators to relevant audiences, thereby enhancing overall engagement. However, those who prefer a hand-picked, chronological timeline might not notice much difference.

X has already taken steps to improve ad quality by restricting emoji use and banning hashtags in ads. The platform also introduced an “aesthetic score” to lower costs for well-designed creatives. Critics, however, have questioned this score, suggesting it may reflect Musk’s personal tastes more than objective metrics.

**AI Transforms Ads and Monetization on X**

X is rolling out AI-powered Dynamic Product Ads that showcase products tailored to individual users. Musk also plans to integrate ads into Grok chatbot responses based on user queries. In the future, advertising campaigns may be fully managed by Grok after advertisers upload their creative assets.

By deploying Grok’s AI, X aims to deliver hyper-targeted campaigns to advertisers while providing smaller creators with access to specialized audiences. This shift has the potential to revolutionize engagement and monetization across the platform.

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https://bitcoinethereumnews.com/finance/musk-intends-to-improve-xs-posts-timeline-and-switch-ad-recommendations-to-grok/

Where to watch Tennessee vs New Mexico State. Time, TV channel for Week 12 game

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Tennessee Football to Host New Mexico State in Homecoming Game on Nov. 15

Tennessee football will step out of SEC play to face New Mexico State on November 15 during the Vols’ homecoming game at Neyland Stadium. After a tough loss to Oklahoma on November 1 and a bye week in Week 12, Tennessee aims to bounce back and finish the season strong.

With a current record of 6-3 overall and 3-3 in the SEC, the Vols are likely out of contention for the College Football Playoff. Now, their focus shifts to securing the best possible bowl game for the postseason. Tennessee secured bowl eligibility for the fifth consecutive season with a dominant 56-34 victory over Kentucky on October 25.

New Mexico State enters the matchup with a 3-6 record and a four-game losing streak following a narrow 24-21 defeat to Kennesaw State on November 8. The Aggies fell behind 24-0 in the second quarter of that contest but showed resilience with a late comeback attempt.

For this special homecoming game, the Vols will wear their Smokey Grey uniforms as a tribute to the United States Armed Forces.

**Tennessee vs. New Mexico State Game Details**

– **Date:** Saturday, November 15, 2025
– **Time:** 3:15 p.m. CT
– **Location:** Neyland Stadium, Knoxville, Tennessee

**Broadcast Information**

The game will air live on the SEC Network as part of Week 12 of the college football season. The broadcast team includes Dave Neal (play-by-play), Fozzy Whittaker (analyst), and Morgan Uber (sideline reporter).

– **TV Channel:** SEC Network
– **Streaming:** Available on FUBO, which offers a free trial for new subscribers.

**Betting Odds**

Tennessee is favored by 38.5 points over New Mexico State, with the over/under set at 61.5 points.

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### 2025 Tennessee Football Schedule (So Far)

| Game | Opponent | Date | Result |
|——-|———————|————–|—————|
| 1 | Syracuse (at Atlanta) | Aug. 30 | Win, 45-26 |
| 2 | ETSU | Sept. 6 | Win, 72-17 |
| 3 | Georgia | Sept. 13 | Loss, 44-41 |
| 4 | UAB | Sept. 20 | Win, 56-24 |
| 5 | at Mississippi State | Sept. 27 | Win, 41-34 |
| 6 | Arkansas | Oct. 11 | Win, 34-31 |
| 7 | at Alabama | Oct. 18 | Loss, 37-20 |
| 8 | at Kentucky | Oct. 25 | Win, 56-34 |
| 9 | Oklahoma | Nov. 1 | Loss, 33-27 |
| 10 | New Mexico State | Nov. 15 | Upcoming |
| 11 | at Florida | Nov. 22 | Upcoming |
| 12 | Vanderbilt | Nov. 29 | Upcoming |

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Our team of savvy editors independently handpicks all recommendations. If you purchase through our links, the USA Today Network may earn a commission. Prices were accurate at the time of publication but are subject to change.
https://sports.yahoo.com/article/where-watch-tennessee-vs-mexico-110619206.html

BTC Traders Eye $98K As All Supports Vanish

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Bitcoin’s (BTC) price has struggled to regain momentum following Wednesday’s drop to $100,700, leaving BTC down roughly 3. 5% on the weekly candle. Market data shows long-term holders have sold more than 815, 000 BTC over the past 30 days, intensifying the focus on lower liquidity pockets. Analysts now point to the June 2025 lows near $98,000 as the next likely target if volatility accelerates. Key takeaways: Liquidity clusters show downside pressure building near $98,000 for Bitcoin. A fourth retest of $102,000 to $100,000 support signals a weakening structure. Futures trader positioning remains long-heavy despite rising technical risks. BTC liquidity compression intensifies downside focus Analysts tracking BTC’s liquidity map highlight a widening imbalance between support and overhead resistance. Trader Daan Crypto noted that a “large cluster of liquidity sits below the local lows at $98,000-$100,000,” adding that this aligns with the series of marginally higher lows that have formed above the zone. The trader also pointed to major upside levels at $108,000 and $112,000 but stressed that only the former is currently actionable given the market structure, with whichever band breaks first likely triggering a sharp squeeze. Futures trader Byzantine General echoed the sentiment, observing that current price behavior suggests Bitcoin “is likely to sweep the lows around $98,000.” Supporting this view, CoinGlass data shows nearly $1. 3 billion in cumulative long leveraged liquidity concentrated at the $98,000 level, a steep rise from earlier in the week, while futures traders had previously aimed for upside liquidity near $110, 000, following the recent flush below $100,000 last Friday. Related: Crypto most ‘fearful’ since March as Bitcoin eyes one-year lows versus gold Repeated support retests deepen structural risk Bitcoin has now tested the $102,000-$100,000 support band for the fourth time since the range was first established in May 2025. Multiple retests of the same support often indicate structural exhaustion: Each subsequent visit weakens buyer conviction, reduces resting bid liquidity and increases the likelihood of a breakdown. Analyst UBCrypto noted that the latest move resembled a failed breakout, adding that it is “not a level worth buying into” until price confirms strength, even if that means re-entering a few percentage points higher. Despite this, data from Hyblock Capital shows that long positioning remains dominant, with 68. 9% of global BTC orders leaning long on Binance, indicating that many traders continue to trust the $100,000 floor. However, both the daily and weekly charts reflect a softness at higher time frames, increasing the likelihood of a liquidity sweep toward $98,000, even as deeper order book support appears to be stacked above the current price. Related: Bitcoin’s second-largest whale accumulation fails to push BTC past $106K This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
https://bitcoinethereumnews.com/bitcoin/btc-traders-eye-98k-as-all-supports-vanish/

CORZ Has Major Upside Following Failed CRWV Takeover

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Investment bank Macquarie has upgraded Core Scientific (CORZ) to an outperform rating from neutral, raising its price target on the stock by nearly 90% to $34 from $18. This move follows the collapse of the proposed merger deal between Core Scientific and CoreWeave (CRWV).

The failed merger came as no surprise, according to analysts Paul Golding and Marni Lysaght, who noted in their Thursday report that shareholder opposition was evident from reports and proxy recommendations. Despite the setback, Macquarie’s analysts view the outcome positively, as it gives Core Scientific greater flexibility to lease its near-term power capacity to AI tenants.

Core Scientific shares responded positively, rising 4.5% in early trading to around $21.70.

The analysts highlighted that Core Scientific’s 1.5 gigawatt (GW) power portfolio includes 590 megawatts (MW) already leased to CoreWeave, with an additional 1 GW gross—and roughly 700 MW billable—currently under load study. Management expects to sign at least one new colocation customer by the fourth-quarter earnings report. Macquarie noted that securing a new tenant could accelerate revenue diversification and underscore Core Scientific’s competitive advantage in high-performance computing buildouts.

Meanwhile, Jefferies commented that Core Scientific is moving forward with renewed focus after shareholders rejected the proposed merger with CoreWeave. According to analysts led by Jonathan Petersen, Core Scientific exits the merger process retaining 1.5 GW of existing and planned billable power capacity, with minimal capital expenditure tied to the now-defunct deal.

Throughout the merger talks, Core Scientific continued to expand its data center business, positioning itself to sign new tenants and power contracts by the end of the year. Jefferies emphasized that signing a new tenant would be a key milestone in diversifying revenue streams and reducing reliance on CoreWeave.

Jefferies currently holds a buy rating on Core Scientific shares, with a price target of $28.
https://bitcoinethereumnews.com/tech/corz-has-major-upside-following-failed-crwv-takeover/?utm_source=rss&utm_medium=rss&utm_campaign=corz-has-major-upside-following-failed-crwv-takeover

Illinois’ trick-or-treating rules: What to know

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Halloween is the time when masks go on and candy fills the bags. Many cities and towns regulate Halloween with trick-or-treating rules to ensure safety, so it’s important to check your local Halloween laws before heading out.

In Illinois, for example, many cities limit trick-or-treating to earlier hours, often between 4 p.m. and 7 p.m., with some places also imposing age limits on participants. Some Halloween recommendations can be well-intentioned but a bit unusual. The Chicago Police Department, for instance, recommends trick-or-treating only during the day but also suggests that trick-or-treaters wear light-colored clothing — advice that makes more sense for nighttime activities.

In Belleville, trick-or-treating is allowed between 5 p.m. and 8:30 p.m. and is restricted by ordinance to children at or below the eighth-grade level. Additionally, wearing masks by anyone over the age of 12 is prohibited on any day other than Halloween unless express permission is granted by the mayor or chief of police. So, this popular Halloween accessory may be best enjoyed elsewhere outside of Halloween itself.

For those making their rounds in the dusky hours, pint-sized ghouls and goblins should avoid any porches that are not lit up. This simple practice helps to promote safety during nighttime activities.

While public safety is important, parents know their kids best and shouldn’t have to check with their local government about the permitted trick-or-treating hours. If someone doesn’t want to hand out candy at 8:45 p.m., they don’t need a city ordinance dictating the whole town’s schedule.

Studies show that kids can spend up to eight hours a day looking at screens. Halloween is one day a year when they get to spend time outside and engage with their community. Let’s not ruin that experience by telling them to go home too early.

Still, for those on the hunt for free candy, it’s wise to be aware of the local rules to avoid any surprises — especially if your city has some unusual Halloween regulations. Stay safe, have fun, and enjoy this special night!
https://www.illinoispolicy.org/illinois-trick-or-treating-rules-what-to-know/

Stephen King Lists It: Welcome to Derry as Halloween Must Watch

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**Stephen King Shares His Top Halloween Movie and TV Show Recommendations**

As the Halloween season approaches, legendary author Stephen King has shared his personal list of must-watch movies and television shows perfect for the spooky occasion. In a recent post on Threads, King highlighted five screen adaptations of his work that he believes capture the spirit of Halloween perfectly.

In his post, King wrote, “Need some Steve King for Halloween? Gotcha covered,” followed by his curated list:

– **The Institute** (available on MGM+ and Prime Video)
– **1922** (Netflix)
– **Gerald’s Game** (Netflix)
– **Lisey’s Story** (Apple TV+)
– **It: Welcome to Derry** (HBO Max)

He added with a playful challenge, “You can find other stuff, too. If you’re brave enough.”

### Spotlight on *It: Welcome to Derry*

King’s recommendation of *It: Welcome to Derry* comes just as the highly anticipated series debuts on HBO Max. Set in 1962, this prequel explores the sinister origins of Pennywise’s terror in the fictional town of Derry. Fans will be excited to see Bill Skarsgård reprise his iconic role as the terrifying clown that has haunted generations.

### King on His Current and Upcoming Projects

Beyond sharing his Halloween picks, King recently opened up about his current creative endeavors in an interview with USA Today. He revealed that he is working on a new installment of *Never Flinch*, the Holly Gibney detective series, as well as a third book following *The Talisman* and *Black House*.

King reflected on his work ethic and future plans, saying, “I’m trying to clear my desk as much as I can. At my age, you’re off the warranty. You can’t take anything for granted.” Despite his ongoing projects, the author expressed a desire to slow down, noting, “You can’t guarantee anything once you get past the age of 75, 76. So you’ve got to be a little bit careful. Anything can happen to anybody.”

### Perfect Viewing for a Spooky Season

Whether you prefer chilling adaptations like *Gerald’s Game* and *1922* or the eerie mysteries of *Lisey’s Story* and *The Institute*, Stephen King’s recommendations offer a range of options to get into the Halloween spirit. And with *It: Welcome to Derry* freshly available, it’s the perfect time to dive into the terrifying world of King’s creations.

Prepare your popcorn, dim the lights, and get ready for a spine-chilling Halloween experience with these Stephen King favorites.
https://www.comingsoon.net/tv/news/2049226-stephen-king-it-welcome-to-derry-halloween-list-5

Jordan Pointe neighborhood on edge as plans to allow data center clears initial hurdle

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**Proposal for Data Center in Apex Raises Concerns Among Jordan Pointe Neighbors**

APEX, N.C. (WTVD) — A proposal to bring a data center to Apex has some Jordan Pointe neighbors on edge. On Thursday night, the town’s Environmental Advisory Board (EAB) greenlit a rezoning recommendation proposal for the plan, sparking concerns among local residents.

Michelle Hoffner O’Connor, a resident of the Jordan Pointe neighborhood, attended the EAB meeting and expressed her surprise. “The whole thing was a surprise last night,” she said.

The proposal, submitted by Natelli Investments, would develop a data center on a 190-acre parcel of land near Old US Highway 1. During Thursday’s hearing, the EAB raised several critiques regarding the developer’s plans.

“There is wildlife that is valued by the community, also. So you might want to take a look at that,” said one EAB board member, highlighting the importance of environmental considerations.

The primary criticism from board members centered around noise concerns from the proposed data center site. Neighbors share these worries, with many voicing their apprehension about additional noise, environmental pollution, and possible strains on the power grid.

Yvonne Brubacher, another Jordan Pointe resident, expressed broader community concerns. “We don’t need a data center here, we need services. We don’t have a grocery store; we don’t have a gas station. We don’t have so much as a fast-food restaurant,” she said. “We’re already strained and they want to put additional strain on it.”

ABC11 News reached out to the Town of Apex for a response to the neighbors’ concerns. While a spokesperson did not directly address the community’s issues, they noted that a public hearing might not be held until at least March.

The town spokesperson also explained that the EAB’s role is to make zoning condition recommendations to the applicant and that they do not make recommendations on the rezoning itself.

Natelli Investments released the following statement regarding the project:

“Natelli Investments, an experienced third-generation, family-owned business, is excited for the proposed New Hill Digital Campus that will be located on 190 acres designated for industrial projects in southwestern Wake County. The secure facility will support cloud computing, AI operations, and other digital infrastructure for the region, and it aligns with the community’s long-term growth vision and brings more than $1 billion in economic activity. We are committed to open communication and community engagement and look forward to conversations and dialogue as the process moves forward.”

Neighbors say their goal is for decisions to be made responsibly, with meaningful input from residents likely to be impacted.

“Here we want responsible growth,” said Hoffner O’Connor. “Of course, we don’t want this here at all, but if it’s going to end up here, it has to be in a much more responsible manner than they’re going about it right now.”

Residents plan to continue voicing their concerns to town leaders, including at the next town council meeting scheduled for October 28.

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*Download the ABC11 App for alerts and updates on this developing story.*
https://abc11.com/post/data-center-clears-initial-hurdle-apex-jordan-pointe-neighbors-edge-beg-responsible-growth/18028019/

YouTube’s Justine Ryst on Cinema Classics: ‘On YouTube, Films Don’t Disappear, They Live Again’

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YouTube Celebrates 20 Years as a Cultural Platform for Heritage Film

LYON, France — Speaking at the International Classic Film Market (MIFC) in Lyon during YouTube’s 20th anniversary celebrations, Justine Ryst, head of YouTube’s France & Southern Europe branch, made a bold declaration: “YouTube is ‘the platform’ for heritage film, a place where culture endures, bridging generations of audiences.”

Addressing an audience of industry professionals from across Europe at the world’s largest market dedicated to classic film, Ryst emphasized YouTube’s vital role as an ally in preserving cinema history. While her remarks focused on the French market, their relevance extends well beyond France’s borders.

“In the U.S.,” Ryst reminded the crowd, “YouTube has become the most-watched video provider on television, outpacing traditional TV and other platforms.” She described YouTube as a unique space where contemporary viewing habits and classic cinema intersect, offering a kind of afterlife for film and television history by introducing these works to new online audiences.

“On YouTube,” she explained, “films and programs don’t disappear; they live again through clips, restorations, recommendations, and new forms of engagement.” According to Ryst, this ongoing dialogue between generations of viewers is central to YouTube’s role in cultural preservation.

She highlighted how young audiences discover films their parents once loved—often through a thumbnail image, a remix, or a short clip that draws them back to the original work. Ryst also praised the growing community of creators who produce curated film shows, breathing new life into heritage cinema for digital-native viewers.

Ryst was keen to clarify a common misconception: “YouTube is not a channel but a platform.” It does not produce or editorialize content but provides the infrastructure governed by algorithms and community guidelines. “YouTube is regulated by strict rules, and we take our responsibility seriously,” she emphasized, while adding that the platform’s defining feature remains personalization.

“Show me your YouTube and I’ll tell you who you are,” she joked, to laughter from the audience.

Highlighting success stories in France, Ryst pointed to the Institut National de l’Audiovisuel (INA), the country’s vast audiovisual archive. INA has uploaded thousands of hours of content—from classic television programs to historic interviews—across some 50 thematic channels.

“INA has developed a masterclass in multi-format strategy,” Ryst noted. “You can create short vertical clips, as well as longer videos of 10, 20, or even 90 minutes. They produce podcasts and live streams, with thousands of excerpts on every subject, uploaded rapidly to match current social topics. It’s a case study in bringing images from 50 years ago back to light.”

The second example she praised was Arte, the Franco-German cultural channel, known for its “strategy of omnipresence” across linear TV, its website, and more than 30 thematic YouTube channels. This strategy enables Arte to reach diverse audiences interested in arthouse cinema, pop culture, science, and more.

“These examples show that it’s not about competing with the platform, but using it to amplify reach,” Ryst explained.

Looking ahead, Ryst discussed the growing role of artificial intelligence within YouTube’s ecosystem, especially in areas like dubbing and translation. These AI tools have the potential to make French and European works more accessible, helping them cross language barriers and reach international audiences.

“These tools can be incredibly powerful for rights holders to take their work as far as possible,” she said. “It’s especially valuable when rights holders build direct communities on YouTube — what I call a live asset. When you approach distributors or represent other films, you can demonstrate that your YouTube community represents thousands, even millions of subscribers, and that you have millions of hours of content in your asset. That’s credibility.”

Ryst’s insights align with YouTube’s global strategy, which was also highlighted at this week’s Mipcom event. There, the platform’s significant presence underscored its pivotal role in the creator economy and TV industry. Industry leaders discussed how YouTube bridges traditional media and digital content, fostering new business models and collaborations with major studios.

In closing, Ryst reflected on YouTube’s longevity as both a technology company and cultural platform. “We’ve been around for 20 years,” she said, “and we hope to be around for at least another 20.”

https://variety.com/2025/film/global/justine-ryst-cinema-classics-youtube-films-dont-disappear-1236555356/

OpenAI Now Worth $500 Billion

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OpenAI Could Now Be the World’s Most Valuable Startup, Surpassing SpaceX and ByteDance

OpenAI has potentially become the world’s most valuable startup, outpacing Elon Musk’s SpaceX and TikTok’s parent company ByteDance, following a secondary stock sale aimed at retaining employees at the ChatGPT maker.

Current and former OpenAI employees sold $6.6 billion in shares to a group of investors, pushing the privately held artificial intelligence company’s valuation to $500 billion, according to a source familiar with the deal who was not authorized to speak publicly.

### Investors and Valuation

The investors purchasing the shares included Thrive Capital, Dragoneer Investment Group, T. Rowe Price, Japanese tech giant SoftBank, and the United Arab Emirates’ MGX, the source revealed on Thursday. This valuation reflects high expectations for the future of AI technology and continues OpenAI’s remarkable trajectory from its beginnings as a nonprofit research lab in 2015.

### Profitability and Market Concerns

However, with the San Francisco-based company not yet turning a profit, concerns about an AI bubble may intensify. Skeptics worry that if the generative AI products from OpenAI and its competitors fail to meet investor expectations, the billions poured into research and development could be at risk.

OpenAI CEO Sam Altman has recently sought to ease such concerns. During a tour last week of a massive data center complex being built in Abilene, Texas, to run the company’s AI systems, Altman said:

> “Between the ten years we’ve already been operating and the many decades ahead of us, there will be booms and busts. People will overinvest and lose money, and underinvest and lose a lot of revenue.”

He added, “We’ll make some dumb capital allocations and see short-term ups and downs, but over the arc that we have to plan over, we are confident that this technology will drive a new wave of unprecedented economic growth, along with scientific breakthroughs, improvements to quality of life, and new ways to express creativity.”

### New Business Ventures

Just this week, OpenAI launched two new business ventures: a partnership with Etsy and Shopify to enable online shopping through ChatGPT and a social media app called Sora for generating and sharing AI videos.

### Competition and Compensation Challenges

The stock sale marks a first for OpenAI, which has struggled to offer investors and staff the same perks and compensation as other companies. In particular, Facebook parent Meta Platforms has been aggressively hiring top AI engineers and, in June, made a $14.3 billion investment in AI company Scale, which recruited its CEO Alexandr Wang.

### Corporate Structure and Regulatory Scrutiny

OpenAI’s for-profit subsidiary, currently valued at $500 billion, is technically controlled by the board of OpenAI’s nonprofit, with both entities still bound to pursue the nonprofit’s charitable purpose.

The company’s partnerships with major corporations and plans to alter its corporate structure have attracted scrutiny from regulators, including the attorneys general of California and Delaware, who oversee charities operating or incorporated in their states.

### Recent Partnerships and Strategic Moves

In recent weeks, OpenAI has made significant deals with Oracle and SoftBank for a data center venture called Stargate, as well as with chipmaker Nvidia, which supplies the specialized AI chips necessary for these data centers.

At the same time, OpenAI has reduced its reliance on longtime backer Microsoft. In September, the company announced it had reached a tentative agreement with Microsoft regarding the future stake of its nonprofit in its for-profit corporation, though few details were shared.

### Grants to Support AI Understanding and Economic Opportunity

OpenAI also opened applications for nonprofits to apply for $50 million in funding, an initiative launched following recommendations from an advisory board. The grants aim to support projects that increase public understanding of AI, promote the design of AI based on community needs, and boost economic opportunity.

The deadline to apply for these grants closes on October 8.

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OpenAI’s rapid growth and ambitious plans highlight the company’s potential to reshape the AI industry and broader economy, even as questions about profitability and market sustainability remain.
https://www.deccanchronicle.com/technology/openai-now-worth-500-billion-possibly-making-it-the-worlds-most-valuable-startup-1907655