Chrome Will Now Auto-Mute Notifications from Websites You Often Ignore
By Akash Pandey | Oct 11, 2025, 11:00 AM
What’s the story?
Google is introducing a new feature in its Chrome browser that will automatically mute notifications from websites users frequently ignore. This move aims to reduce “notification fatigue” and is part of an update for both Android and desktop versions of the browser.
Feature Extension: How the New Feature Works
The update extends the functionality of Chrome’s existing Safety Check tool, which already allows users to manage sensitive permissions such as camera access and location tracking. Now, it also automatically revokes notification permissions for sites that send excessive alerts without any user interaction.
This feature operates similarly to an existing Android capability that lets users unsubscribe from website notifications with a single tap. However, it specifically targets websites with high volumes of alerts and low user interaction rates and does not affect web apps installed on the device.
Addressing Notification Overload
Google revealed that less than 1% of all web notifications in Chrome receive any user interaction, meaning most pop-up alerts are ignored. After testing this new feature, the company observed a significant reduction in notification overload while maintaining almost the same total number of notification clicks.
Interestingly, websites that send fewer notifications have seen an increase in user engagement and clicks.
User Control and Rollout Timeline
Chrome users will retain full control over this feature. They can choose to disable the auto-revocation completely or re-enable notifications from specific websites by revisiting those sites or adjusting permissions through Chrome’s Safety Check menu.
While Google has not announced an exact rollout date, the feature is expected to be available to all users in an upcoming Chrome browser update.