**EU Launches New Antitrust Investigation into Google’s News Rankings Under the Digital Markets Act**

EU regulators have opened a new antitrust probe into Google, alleging that the tech giant demotes news outlets featuring sponsored content in its search rankings. This practice, according to the European Commission, adversely impacts the visibility and revenue of European news publishers who rely heavily on paid editorial pieces for financial sustainability.

The investigation stems from complaints by multiple European publishers concerned about how their sponsored content is treated in Google’s search results. If found in violation, Google could face fines of up to 10% of its global annual turnover—a sum that could potentially reach billions of euros, based on enforcement precedents under the Digital Markets Act (DMA).

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### What Is the European Commission’s New Antitrust Investigation into Google?

The European Commission’s latest investigation focuses on Google’s role as a gatekeeper in digital markets, emphasizing that unfair treatment of news publishers stifles innovation and diversity in the media ecosystem. Under the DMA, gatekeepers like Google are required to ensure fair competition and transparency in their platforms. The Commission’s probe aims to determine whether Google’s algorithms unfairly lower the ranking of news publishers’ sponsored content.

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### Frequently Asked Questions

**What penalties could Google face in this DMA antitrust investigation?**

If found to be violating the DMA, Google could be fined up to 10% of its annual global revenue. Considering Google’s revenues exceed 300 billion euros annually, this could translate to potential penalties in the tens of billions. Beyond fines, the Commission may also require Google to adjust its algorithms to ensure fair treatment for all news publishers. This follows the significant 2.95 billion euro fine imposed on Google in 2024 related to its search advertising practices.

**Is Google currently facing other regulatory challenges in the EU?**

Yes. Google is subject to multiple ongoing DMA investigations within the EU. These include scrutiny over whether Google prioritizes its own services in search results and whether it unfairly restricts app developers from linking to external offers. These investigations, alongside the new probe into news rankings, illustrate the EU’s robust approach to regulating Big Tech’s influence over digital markets. EU competition chief Margrethe Vestager has publicly highlighted the importance of these efforts to foster competition and innovation.

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### Google’s Response to Allegations and Broader Privacy Concerns

Google has consistently defended its search ranking system, stating it aims to deliver the most relevant results to users based on quality and user intent. The company insists its algorithms operate with neutrality and comply with DMA requirements by not arbitrarily favoring any publisher.

However, regulators remain skeptical amid repeated fines totaling over 8 billion euros against Google for various antitrust violations since 2017.

Adding to the scrutiny, a class-action lawsuit was filed in October 2024 in federal court in San Jose, California, alleging Google’s AI technology Gemini was activated across Gmail, Chat, and Meet applications without explicit user consent. The complaint claims this enables the AI to access users’ entire communication histories—including emails and attachments—in violation of the California Invasion of Privacy Act.

While Google notes users can disable Gemini through privacy settings, the lawsuit argues that this option is not prominently disclosed, leading to unauthorized data harvesting. Privacy experts, including those from the Electronic Frontier Foundation, consider these practices a serious threat to user autonomy amid growing AI integration.

Google maintains that Gemini improves user experience and offers opt-out capabilities, but the outcome of this litigation may set important precedents for AI transparency and privacy in communication tools.

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### What Are the Implications of the Gemini AI Lawsuit for User Privacy?

This lawsuit highlights the growing tension between rapid AI development and users’ privacy rights. Alleging violations of a 1967 law that prohibits the unconsented recording of confidential communications, the case could result in monetary damages for affected users and compel Google to enhance transparency around AI deployment.

Privacy advocates point to Federal Trade Commission guidelines emphasizing the need for clear and explicit consent mechanisms to protect personal data in AI-powered services.

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### Key Takeaways

– **Regulatory Pressure on Gatekeepers:** The EU’s DMA investigations into Google underline the Commission’s commitment to preventing unfair advantages in search and advertising, fostering a more equitable digital marketplace for news publishers.

– **Revenue Challenges for News Outlets:** Demotion of sponsored content threatens vital income streams, with industry data from PwC indicating that 20-40% of news publishers’ revenue often depends on such models.

– **Privacy in the AI Era:** The Gemini lawsuit signals increased scrutiny of AI technologies accessing private data. Users are advised to regularly review privacy settings and stay informed about evolving regulations.

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### Conclusion

The European Commission’s latest antitrust investigation into Google illustrates ongoing efforts to regulate the dominance of Big Tech in digital markets while ensuring fair competition and protecting user privacy. As the DMA continues to reshape the digital landscape, both publishers and users must stay informed about these regulatory developments and their implications.

Stay tuned for further updates on this evolving story and how it impacts digital competition and privacy in the era of AI.

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https://bitcoinethereumnews.com/tech/eu-prepares-antitrust-probe-into-googles-news-ranking-practices-under-dma/