YouTube Launches Likeness Detection Tool to Combat AI-Generated Deepfakes

As AI-generated videos, including elaborate deepfakes, become increasingly common, concerns around the misuse of personal likenesses grow. While AI has yet to solve humanity’s greatest challenges, it’s certainly raising new ones—like unauthorized use of creators’ faces in misleading content. In response, YouTube has officially launched a new tool designed to help creators protect their likenesses from AI-generated “slop.”

**What Is the YouTube Likeness Detection Tool?**

YouTube’s new AI likeness detection tool enables creators to identify AI-generated or altered videos featuring their facial likeness without permission. This feature empowers creators to manage these unauthorized uses and to request removal of the offending videos.

The goal is clear: to help creators safeguard their identities and prevent audiences from being misled by deepfake content. Currently, the tool is available exclusively to members of the YouTube Partner Program. Access will roll out gradually over the coming weeks, with all monetized creators expected to have the feature by January 2026.

**How to Use the Likeness Detection Tool**

Creators can find the new feature within the content detection tab in YouTube Studio. To start using it, creators must complete an identity verification process, which requires submitting a photo ID along with a selfie video.

Once verified, creators receive alerts whenever AI-generated videos are detected using their likeness. YouTube Studio will provide a list of these unauthorized videos, along with details such as the channel name, video title, and view count.

The tool also highlights specific segments of the videos where the creator’s likeness appears, allowing creators to review each instance before submitting a removal request.

**Early Steps in a Growing Challenge**

With apps like Sora and other deepfake technologies becoming more widespread, challenges around the misuse of identity are expected to increase. YouTube’s new tool is a positive first step toward addressing these concerns, but it’s important to note that deepfake problems aren’t limited to celebrities alone.

One ongoing concern is the data creators must submit—photo IDs and biometric information—which raises privacy questions. Many users may hesitate to provide such sensitive data, even in exchange for protection.

Looking ahead, broader measures could be beneficial, such as introducing stricter regulations on AI-generated videos or creating separate video feeds clearly marked with warnings about AI-generated content. While these won’t fully stop deepfakes, they could help reduce confusion and protect viewers from misinformation.

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**Would you be willing to submit a photo ID and face scan to protect yourself from deepfakes?**

– Yes, I don’t want my face used for AI slop
– Maybe, if I can trust the company that does the detection
– No, I prefer to keep my data safe

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