**Mahindra Thar Hits 3 Lakh Sales Mark in Just 5 Years**
*By Mudit Dube | Sep 29, 2025, 03:58 PM*
Mahindra’s iconic Indian SUV, the Thar, has achieved a significant milestone by crossing the 300,000 sales mark. This achievement comes just five years after the launch of its second-generation model in October 2020, underscoring the vehicle’s growing popularity and strong market presence.
### Market Impact: Five-Door Roxx Variant Drives Exponential Growth
A major factor behind this impressive growth is the five-door Thar Roxx variant, launched in September 2024. In just one year, the Roxx has sold 71,000 units and now accounts for nearly two-thirds of all Thar sales in the first five months of FY2026. Its family-friendly design has broadened the SUV’s appeal, attracting a wider customer base and positioning the Thar as a serious contender in the mass-market SUV segment.
### Sales Performance: Thar’s Contribution to Mahindra’s SUV Success
Since its second-generation launch, the Thar has contributed approximately 15% to Mahindra’s overall SUV sales. Between April and August 2025, it emerged as the company’s second best-selling model, trailing only behind the Scorpio twins. With recent price reductions driven by GST cuts—up to ₹1.33 lakh—and a facelifted three-door model in the pipeline, the Thar is poised to hit its next sales milestone even sooner.
### Engine Specifications and Appeal
The second-generation Thar’s three-door model has been celebrated for its blend of rugged off-road capability and daily usability, packed with modern features. Offering powerful diesel and turbo-petrol engines, it delivers superior power and torque figures compared to direct competitors. While this model has won over off-roading enthusiasts, it is the five-door Roxx variant that has truly transformed the brand’s overall sales trajectory.
Mahindra’s Thar continues to evolve, cementing its position as one of India’s most beloved SUVs and a key contributor to the company’s success story.
https://www.newsbytesapp.com/news/auto/mahindra-thar-reaches-3l-sales-mark-in-5-years/story