EXCLUSIVE: First Lady Melania Trump Takes On Every Element of New Film “MELANIA”
From the music and cinematography to the lighting, marketing, and beyond, First Lady Melania Trump has meticulously planned every aspect of her upcoming film, “MELANIA.” Speaking to Fox News Digital, her agent and exclusive senior advisor, Marc Beckman, described her involvement in bringing her vision to life as “unparalleled.”
Set to hit theaters globally on January 30, “MELANIA” is a 104-minute film debuting across North America, South America, Asia, Europe, Israel, the United Arab Emirates, and more.
### Washington Premiere at the Trump-Kennedy Center
The night before the global release, on January 29, premiere events will take place nationwide. Amazon is bringing the film to theaters, hosting premieres in cities including New York, Phoenix, Salt Lake City, Chicago, Miami, San Diego, Nashville, Orlando, Orange County, San Francisco/Palo Alto, Minneapolis, Philadelphia, Denver, Detroit, Kansas City, Boston, Austin, Houston, Las Vegas, Dallas, and Los Angeles.
Fox News Digital has learned that President Donald Trump and First Lady Melania Trump will attend the prominent Washington premiere event at the newly renamed Trump-Kennedy Center.
### First Lady’s Involvement: A Hands-On Approach
Marc Beckman, who serves as Melania Trump’s agent and exclusive senior advisor, told Fox News Digital that the First Lady has been deeply involved from the beginning.
“The First Lady’s involvement and her participation in this film is unparalleled,” Beckman said. “She is fully committed—from the ideation of the concept itself to the creative direction across all touchpoints.”
Known as a highly visual person with an exceptional sense of style and design, Melania has long had the desire to enter the film industry.
Beckman explained, “From the very start, the First Lady aimed to create a rich, cinematic experience unlike anything created before. This is not a documentary; this is a film. It offers her fans, Americans, and people around the world an unprecedented look into the life of a very private First Lady.”
### What the Film Covers
The film offers audiences insight into Melania Trump’s business endeavors, philanthropic work, and family life as she prepares to serve another term as First Lady of the United States.
Viewers will see intimate moments with her husband, interactions with the U.S. Secret Service, geopolitical events, meetings with world leaders, and a notable emphasis on fashion—a self-described “fashion explosion.”
Beckman emphasized, “Vogue can’t keep up with the First Lady’s fashion. She is undeniably the most fashionable First Lady in history.” The film grants access to unprecedented meetings and moments between a First Lady and President preparing to take office again.
### Behind the Deal: Amazon Wins Bidding War
Beckman led the initial negotiations with major companies such as Amazon, Metro-Goldwyn-Mayer (MGM), Paramount, Netflix, and Disney.
“Disney, Netflix, and Paramount all sought exclusive rights for the film,” Beckman said. “Amazon and MGM submitted the highest bid, ultimately securing the license for $40 million—the largest documentary deal in history.”
He added, “The competitive bidding process was intense, but Amazon stood out not only for their financial offer but also because they had the ideal team to help create the high-quality theatrical film the First Lady envisioned.”
Following the film’s theatrical release, Amazon will also produce a docuseries to allow the First Lady to delve deeper into the stories and themes introduced in the film.
### Creative Team and Production Highlights
The film is directed by Brett Ratner, known for directing the “Rush Hour” series. According to Beckman, Ratner has been impressed by Melania Trump’s natural talent and creativity.
“Brett said it’s as if Mrs. Trump has been working in Hollywood her whole life. She helped set the tone—not only on concept but also on lighting and filming,” Beckman said.
In post-production, Melania was actively involved in editing, color correction, and hand-selecting the soundtrack. She also contributed heavily to marketing, collaborating with Ratner and Amazon to produce the film trailer, commercials, and ad campaigns.
The film’s photography is by renowned fashion photographer Ellen von Unwerth, famous for her work with Chanel, Dior, Vanity Fair, and Vogue. The First Lady and von Unwerth share a strong bond, partly rooted in their mutual passion for foster care advocacy, which strengthens their professional collaboration.
### Global Release and Marketing Campaign
“MELANIA” will launch simultaneously in the United States and 30 other countries, including Italy, Japan, Korea, Spain, United Arab Emirates, Saudi Arabia, Canada, Israel, Mexico, Hungary, Slovenia, and more.
“Each country will have its own ad campaign in the local language,” Beckman said. One notable campaign in Florence, Italy, features movie images projected on the iconic Duomo cathedral.
### Premiere Events and Exclusive Details
For the January 29 premieres, Melania Trump personally planned every detail—from guest gifts and seating arrangements to menus and collectible packaging designs like popcorn tubs.
Beckman summarized, “It’s all her vision and creativity.”
The exclusive trailer released in December 2025 opens with the First Lady walking into the U.S. Capitol rotunda before her husband’s second inauguration, dressed in her iconic inauguration outfit, saying, “Here we go again.”
The trailer shows powerful images from the inauguration, moments with Barron Trump and Melania’s father, to iconic symbols like Air Force One and the presidential seal, accompanied by the famous MGM lion roar.
### More From Melania: Bestselling Memoir and Collector’s Edition
The film follows the success of Melania Trump’s memoir, titled *Melania*, released one year prior. The book offers an intimate portrait featuring personal stories and family photos not previously shared. Since release, it has remained at the top of The New York Times bestseller list.
### Conclusion
With “MELANIA,” First Lady Melania Trump brings a unique, artistic, and intimate cinematic experience to theaters worldwide, combining personal storytelling, style, and unprecedented access. Fans and audiences globally will soon be able to see this exclusive look at the life of one of America’s most private and stylish First Ladies.
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*Stay tuned for more updates and coverage as “MELANIA” premieres in theaters near you.*
https://www.foxnews.com/politics/inside-melania-unprecedented-access-behind-melania-trumps-first-film