**David Beckham’s Farm-Fresh Brand Set to Rival Meghan Markle’s As Ever**

*Published: September 19, 2025, 7:07 p.m. ET*

Meghan Markle’s *As Ever* brand is about to face some stiff competition in the celebrity jam market. David Beckham is leveraging his impressive farming skills to launch a range of products—including the traditionally English fruit spread—RadarOnline.com can reveal.

The 50-year-old soccer legend has captivated fans with his farming and gardening talents over recent years, frequently sharing the fruits of his labor and recipes on social media. Now, Beckham aims to take things a step further by opening a farm shop on the couple’s $16.1 million estate in England’s Cotswolds, featuring his homegrown goods alongside products from his wife, Victoria Beckham.

**A Talented Grower with Big Dreams**

“David has been working really hard these past few years growing his own fruit and vegetables, as well as producing honey. It’s always been his dream to have a shop where he can sell his own produce,” an insider revealed. “Now, he feels ready to start selling directly to the public. He’s taken lots of courses, feels very connected to nature, and this shop could become another extension of their brand.”

Victoria shares the vision, with big plans in store. “While much of the project will be handled by their eldest team, Vic and David will be front and center for the launch and any publicity,” the source added. “They’re even thinking about branching out into wines and gins. Plus, Vic sees herself designing some country interiors.”

**A Potential Rival to As Ever**

The insider went on to highlight the Beckhams’ ambitions: “This venture could easily rival Meghan’s *As Ever* brand. Vic knows she has the background and expertise to outshine Meghan if she chooses to. There’s a huge market in the U.S. for English country living, and both David and Victoria know how to make it a success.”

They continued, “Meghan’s brand is very American, and Vic feels Meghan is a divisive figure in the UK, which could limit her success there. So, there’s a big opportunity for Brand Beckham with this farm shop. Victoria is fully behind it because it really energizes David.”

**Plums, Honey, and Jam: Beckham’s Specialty**

Since starting his first beehive in 2020, David has become quite the expert honey-maker. He even founded his own honey-based snack brand, Bee Up Snacks, often sharing honey tips on social media.

Victoria recently showcased her husband’s jam-making skills in a video posted to her Instagram Story on September 7. The pop icon expressed her admiration as David prepared several batches of plum jam made from fruit grown on their farm.

Meanwhile, their estranged son Brooklyn had made a less impressive strawberry jam tutorial two weeks earlier. Insiders suggest Victoria’s upbeat video was a cheeky jab not only at Brooklyn but possibly at Meghan Markle as well.

“Vic has a wicked sense of humor,” the source said. “That jam video is definitely aimed at Brooklyn, but she might also be taking a playful dig at Meghan.”

**The Pause of As Ever**

David’s jam and honey tutorials come across as thorough and authentic, especially when contrasted with some of the content Meghan has shared while promoting *As Ever*.

The Duchess of Sussex launched *As Ever* in March with products including a raspberry spread (not traditional jam), wildflower honey, crêpe mix, shortbread cookies, and dried flower sprinkles. Although she claimed items sold out in under an hour, accusations surfaced that limited stock quantities were used to create hype around the brand.

In June, Markle announced she was pausing restocks to “take a step back, gather data from the launch, and figure out exactly what *As Ever* could be.”

She later introduced an *As Ever* rosé wine, but the sophomore release struggled after criticism over pricing—consumers said it was as expensive as the first vintage despite having lower alcohol content.

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With David Beckham’s farm-to-table approach and Victoria’s savvy eye for design and branding, the Beckham farm shop and product line could well become a major player in the celebrity lifestyle market, potentially redefining English country living for fans on both sides of the Atlantic.
https://radaronline.com/p/david-victoria-beckham-planning-launch-rival-brand-meghan-markle/