Hailey Bieber has once again proven that no one makes a beauty announcement quite like her. The cosmetics founder took to Instagram to tease a new Rhode launch ahead of her birthday on November 22, this time with a sultry twist.
In the newly released Instagram images, Hailey lounged across crisp white sheets wearing an itsy black lingerie set paired with a latex leather jacket. She clutched a black pillow makeup bag embroidered with the Rhode logo, exuding effortless glamour.
In the caption, she hinted at “birthday essentials” arriving on November 11, teasing the upcoming limited-edition collection.
As always, her beauty look was effortlessly gorgeous. Justin Bieber’s wife’s skin had a stunning glow with her signature dewy finish—likely thanks to her own Rhode Peptide Glazing Fluid or Barrier Repair Cream—and her signature nude glossy lip completed the look. Her wavy, chestnut brown hair added the finishing touch to her sleek yet effortless vibe.
### The Birthday Edit 2025: What to Expect
In the official press release, Rhode announced the launch of the *Birthday Edit 2025*, a new collection of essentials celebrating founder Hailey Bieber’s birthday month.
The celebratory release will include some cult-favorite products, such as the signature scented Peptide Lip Tints and a new oversized Bubble Bag—a slouchy makeup bag designed to hold all your essentials.
The four original Peptide Lip Tints—Ribbon, Toast, Raspberry Jelly, and Espresso—will now be offered in limited edition scents. However, the nourishing lip tint formula remains the same, loved by customers worldwide.
For fans who adored the original viral Lip Case, Hailey has also introduced a fresh iteration with a new design. The *Snap-On Lip Case* is reimagined with MagSafe technology, making it a versatile accessory.
This compact, lightweight case effortlessly snaps on and off while holding your Lip Tint or Treatment. It works with all MagSafe-compatible iPhone models and cases and will be available in Black (limited edition), White (limited edition), and Gray (core collection).
### When and Where to Buy
Wondering when you can get your hands on this exciting new launch? The *Birthday Edit* will be available to purchase exclusively at rhodeskin.com starting Thursday, November 12th.
Stay tuned and be ready to shop Hailey’s birthday essentials!
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https://www.hellomagazine.com/hfm/beauty-trends/866003/hailey-bieber-rhode-announcement-lingerie-set/