Category Archives: market strategy

GST effect: TVS announces festive price cuts across models

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**GST Effect: TVS Announces Festive Price Cuts Across Models**

*By Akash Pandey | Sep 27, 2025, 04:18 pm*

TVS Motor Company has unveiled significant price reductions across its entire two-wheeler range as part of the “GST Benefit Bonanza” campaign. Offering GST benefits of up to ₹9,600, the revised ex-showroom prices aim to make popular models more affordable ahead of the festive season.

**Notable Price Reductions**

The TVS NTORQ 150 receives the largest price cut of ₹9,600, bringing its ex-showroom price down from ₹1,19,000 to ₹1,09,400. The TVS StarCity also benefits from a substantial discount of ₹8,564. Additionally, models such as the TVS NTORQ 125 and Raider witness significant price drops of ₹7,242 and ₹7,125, respectively.

**Price Cuts Across Scooters and Motorcycles**

The “GST Benefit Bonanza” campaign covers both scooter and motorcycle segments within TVS’s portfolio. In the scooter lineup, popular models like the Jupiter 110 and Jupiter 125 enjoy notable price reductions. The NTORQ series, which is favored among urban riders, sees discounts applied across its variants.

On the motorcycle front, commuter-focused models such as the Radeon and Sport are now more competitively priced, making them attractive options for budget-conscious buyers.

**Customer Advisory**

These pricing adjustments are being rolled out at all TVS dealerships nationwide. Customers are encouraged to take advantage of this opportunity during the festive season. However, final pricing and availability may vary depending on location and specific variant configurations. Buyers are advised to confirm details with their nearest dealership before making a purchase.

With this move, TVS aims to enhance accessibility and boost sales across different customer segments, from entry-level commuters to premium urban scooters.
https://www.newsbytesapp.com/news/auto/tvs-slashes-prices-of-motorcycles-scooters-check-top-models/story

Mercedes-Benz working on an entry-level car to replace A-Class

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**Mercedes-Benz Developing New Entry-Level Car to Replace A-Class**

*By Dwaipayan Roy | September 24, 2025 – 1:35 PM*

Mercedes-Benz is gearing up to launch a new entry-level model as part of its strategy to boost sales volume. This move comes on the heels of the company extending the lifecycle of its popular A-Class hatchback and sedan by an additional two years, pushing production until 2028. This decision underscores how automakers sometimes reassess market demands and customer preferences to stay competitive.

### Strategic Shift: Hybrid Over Fully Electric

Previously committed to a fully electric lineup by 2030 “where market conditions allow,” Mercedes-Benz has updated its approach. The automaker now plans to keep combustion engines alive well into the next decade, possibly beyond, signaling a shift towards a hybrid strategy. This broader change includes developing a new entry-level model designed to fill the pricing gap between existing vehicles in its portfolio.

### Filling the Price Gap

The upcoming entry-level car will occupy the space between the current A-Class and the forthcoming electric CLA. In Germany, the A-Class starts at approximately €34,400. Meanwhile, the combustion-powered CLA, although less expensive than its electric counterpart, remains pricier than the A-Class, creating a significant price gap. Once the A-Class is eventually phased out, Mercedes-Benz’s base offering will likely start in the mid-€40,000s range.

### Official Confirmation

Mathias Geisen, Mercedes-Benz’s management board member for marketing and sales, confirmed that the new entry-level car is in development. He remarked, “Believe me: in the long term, there will be an entry-level model in the Mercedes-Benz world,” affirming the company’s commitment to catering to a broader customer base.

### Market Strategy: Balancing Volume and Premium Appeal

While launching a more affordable vehicle may not generate as much profit per unit compared to higher-end models, increased sales volume can help balance Mercedes-Benz’s overall financials. This approach mirrors strategies from other premium brands like BMW and Audi, which continue to offer competitively priced models without compromising their luxury image.

### Design and Features: What to Expect?

Details about the design and features of the new entry-level model remain under wraps. Automotive publication Automobilwoche speculates the vehicle might be a crossover, though many enthusiasts hope for a CLA hatchback or a similar stylish offering rather than yet another SUV.

For now, Mercedes-Benz will continue to produce the A-Class in both five-door hatchback and four-door sedan variants across global markets until the new model arrives.

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Stay tuned for more updates on Mercedes-Benz’s exciting plans to evolve its entry-level lineup and redefine premium accessibility.
https://www.newsbytesapp.com/news/auto/mercedes-benz-to-develop-new-entry-level-model-ditching-ev-only-strategy/story