UN Tourism partnered with UMusic Hospitality & Lifestyle (UMHL), the entertainment-driven hospitality venture from Universal Music Group and the Center for Music Ecosystems (CME), “to harness the power of music tourism to drive economic growth and job creation, with a focus on high-growth-potential economies,” according to a press release. “This partnership with UN Tourism to enable CME to accelerate its work in music tourism will demonstrate music’s power to deliver economic growth for communities everywhere.” In the coming year, CME will issue several reports to expand on the potential of music tourism. That information will be used by UMHL, which is developing hotels and creative hubs across the globe, to support UN Tourism stakeholders and signatories. Myndstream, which designs wellness-focused functional music, struck a deal with Mayo Clinic “to research the clinical applications of music in healthcare,” according to a press release. Under the deal, Mayo Clinic has taken an equity stake in Myndstream. Together, the partners will study “the clinical potential of functional music in healthcare settings” to understand how music can be utilized to help patients recover and contribute to the well-being of clinicians, the release adds. Clinical trials and pilots will be conducted across Mayo Clinic’s healthcare institutions, including on-campus hospital environments and on digital platforms, over a 12-month period. Sony Music Continental Europe and Africa announced a major partnership with Avalon Music, one of the bigger independent labels in the Netherlands. The deal includes A&R, marketing and investment so Sony Music can put money and marketing behind Avalon acts that have the potential to reach an audience across Europe and North Africa. Avalon, founded in the Netherlands in 2014 by Redouan Ait Taleb and brothers Jaouad and Anouar Taleb, has managed to find artists that resonate across the region. According to a press release, the label’s successes include Dystinct, who has driven more than a billion total streams, collaborated with J Balvin and French Montana and was named artist of the year at the Billboard Arabia Music Awards; as well as Dopebwoy, Dior and Qlas. Robert Levine.
https://www.billboard.com/lists/tune-in-acquired-key-largo-singer-sells-catalog-music-deals/
The Deals: Stingray’s $175M TuneIn Play; ‘Key Largo’ Singer Sells Catalog to Reservoir

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