**Ranveer Singh Launches ‘Rangeela’ Vodka, Inspired By His Vibrant Persona**
Bollywood star Ranveer Singh has embarked on a new venture as an entrepreneur, unveiling his vodka brand, **Rangeela**. Crafted by ABD Maestro Pvt. Ltd. (Allied Blenders and Distillers), this launch marks Ranveer’s official entry into the consumer space, blending his flair for creativity with a product designed to be smooth, versatile, and distinct.
### A Vodka Brand as Bold as Ranveer Himself
With Rangeela, Ranveer Singh steps in as Co-Founder and Creative Partner at ABD Maestro. He is actively involved in shaping not only the product, but also the philosophy behind the brand. Speaking about the launch, Ranveer shared:
> “With Rangeela Vodka, we are bringing something that celebrates the spirit of all of us. The universe of the brand is colourful, energetic and vibrant. We are creative, confident, and expressive. It’s for the ones who live life to the fullest and are unafraid to be seen, heard, and celebrated. It is born out of this very spirit.”
### Celebrating Individuality and Vibrance
True to its name, Rangeela leans into a lively, expressive identity. The brand is aimed at consumers who embrace individuality and enjoy experimenting with flavours. The vodka is crafted to be smooth enough for shots, but also pairs beautifully with cocktails that highlight citrus notes, cranberry blends, and even espresso-based mixes. This versatility is an intentional move to appeal to diverse tastes and nightlife cultures.
### Strategic Rollout and Market Expansion
Rangeela Vodka is currently available in Maharashtra, with plans to expand soon to Goa, West Bengal, and key markets across North India. This strategic rollout highlights ABD Maestro’s aim to connect with youth-centric urban regions, aligning the brand with Ranveer’s strong following among young audiences.
For Ranveer, who is known for his high-energy presence both on and off the screen, the launch of Rangeela feels like a natural extension of his vibrant persona. His direct involvement in conceptualizing the brand universe makes Rangeela a true passion project, standing apart from a typical celebrity endorsement.
### Ranveer’s Upcoming Film: ‘Dhurandhar’
On the professional front, Ranveer Singh is gearing up for the release of his next big film, **Dhurandhar**. In this action-packed entertainer, arriving in theatres on December 5, Ranveer takes on a gritty, high-octane avatar. The film has already generated significant buzz, thanks to its intense visuals and Ranveer’s commanding screen presence.
### Dominating Lifestyle and Entertainment
With Rangeela entering the market and Dhurandhar set for release this December, Ranveer Singh is poised to make a remarkable impact in both lifestyle and entertainment this season.
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**Also Read:** [Ranveer Singh-backed SuperYou targets Rs 500 crores revenue with expansion into healthy snacking, says co-founder Nikunj Biyani](#)
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