This week marks a pivotal moment for Embark Studios with the launch of ARC Raiders. This new IP is a third-person extraction shooter set to release tomorrow, strategically positioned between the launches of Call of Duty: Black Ops 7 and Battlefield 6.
In an interview with The Game Business, shared by Eurogamer, Söderlund expressed his views on the timing of ARC Raiders’ release. He mentioned that he doesn’t believe there will be a strictly good or bad time for the game to come out. Regardless of criticisms about the release window, Söderlund emphasized that the most important thing is for the game to simply be released.
“There are easily arguments to both sides,” Söderlund explained. He is familiar with this dilemma from his time as CEO of DICE, recalling when Titanfall 2 launched between Battlefield One and Call of Duty: Infinite Warfare. Many believe that this timing affected the amount of attention the otherwise excellent FPS received during its lifetime.
However, there is also a case to be made that ARC Raiders differs significantly from Call of Duty and Battlefield, and as such, it might not have to compete as directly with them as Titanfall did. This unique positioning could work in ARC Raiders’ favor as it enters a competitive market.
https://www.shacknews.com/article/146566/arc-raiders-launch-call-of-duty-battlefield-patrick-soderlund
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