**Apple Slashes Production of Ultra-Thin iPhone Air Amid Weak Demand**
Apple has reportedly decided to cut production of the ultra-thin iPhone Air due to weaker-than-expected demand. The company had high hopes for this model, believing it would finally win the affection of users after previous attempts with the mini iPhone and a lower-priced non-Pro version of the Pro Max had fallen short.
### The iPhone Air: Sleek and Impressive
You don’t need to be an iPhone fanatic to appreciate the design of the iPhone Air. At just 5.6 mm thick, it is the thinnest iPhone ever made—almost 19% thinner than the iPhone 6, which measured 6.9 mm and previously held the title since its 2014 release.
Despite its slim profile, Apple managed to pack enough power into the iPhone Air to provide all-day battery life. The device houses a 3,149 mAh battery in eSIM-only models and a 3,036 mAh battery in versions with a physical eSIM, showcasing impressive engineering to balance form and function.
### Camera and Pricing
The iPhone Air features Apple’s 48MP Fusion camera on the rear. However, unlike the Pro models, it lacks separate Ultra Wide and Telephoto lenses. The device supports up to 2x optical zoom but does not offer ultra wide-angle photography.
Starting at $999, Apple also offers customers the option to finance the phone over 24 months at $41.62 per month.
### Production Cuts and Market Reception
According to a report by South Korea’s The Elec and analysis from a Mizuho Securities analyst, Apple is reportedly cutting iPhone Air production by approximately one million units due to lower-than-anticipated demand. Meanwhile, production of other models is increasing, with the iPhone 17 seeing a hike of two million units, and the iPhone 17 Pro and Pro Max boosted by one million and four million units respectively.
Analysts suggest consumers are gravitating toward the more familiar iPhone 17 series models rather than experimenting with the iPhone Air. This consumer preference is reflected in a recent survey asking whether users would purchase the iPhone Air:
– 12.5% responded: *Yes, it’s just so cool looking.*
– 50% replied: *No, I don’t want to give up on “Pro” features.*
– 37.5% said: *I’m not buying an iPhone model.*
### Why the iPhone Air Might Be Struggling
Ironically, one reason behind the iPhone Air’s lagging sales could be the improvements introduced in the base iPhone 17 model. This year, Apple outfitted the entry-level iPhone 17 with a ProMotion display, featuring a variable refresh rate ranging from 1Hz to 120Hz. Additionally, its video playback battery life increased significantly to 30 hours, up from 22 hours in the previous iPhone 16.
### Current Availability and Delivery Times
Despite the positive reception of other models, the iPhone 17 remains in high demand with order wait times of two to three weeks in countries including the U.S., U.K., France, China, Japan, and Switzerland.
### The iPhone Fold: A Future Vision?
While the iPhone Air may not be meeting sales expectations, it may still serve an important purpose for Apple—as a proof of concept. Bloomberg has described the upcoming foldable iPhone as essentially two iPhone Air units placed side-by-side.
Initially, reports suggested that the foldable iPhone, dubbed the iPhone Fold, would launch next year. However, new information points to a possible delay until 2027, as Apple reportedly has yet to finalize key design components such as the hinge mechanism.
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### Review and Final Thoughts
In our recent review, the iPhone Air scored 7.4 out of 10 points. We praised its fast, bright, and vivid display and unique, ultra-thin design. However, the review also noted shortcomings, such as weak and flat mono speakers, subpar rear camera performance, and the device’s tendency to run hot under load.
The iPhone Air is available in four colors: Space Black, Cloud White, Light Gold, and Sky Blue.
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https://www.phonearena.com/news/apple-reportedly-cuts-iphone-air-production_id174980
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