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Why investors refuse to sell losing stocks

If you ever held on to a stock that fell and told yourself, “It will bounce back,” you are not alone. This is one of the most common behaviors in investing—and also one of the most costly.

Logic says that when an investment goes sour, you cut your losses and move on. But in reality, many investors find it difficult to do so.
https://business.inquirer.net/549970/why-investors-refuse-to-sell-losing-stocks

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