The post USATF’s 2024 Tax Return Showcases Revenue Jump, Dip In Net Assets appeared com. EUGENE, OREGON AUGUST 03: Cole Hocker races in front of Cooper Teare during the Orlando Health Men’s 5000m final during the 2025 USATF Outdoor Championships at Hayward Field on August 03, 2025 in Eugene, Oregon. With a total revenue of $44. 6 million, USATF’s earnings jumped 22% year-over-year compared to its total of $36. 7 million in 2023. But the 2024 tax return and its tax form 990, which were released this week and prepared by internal auditor RSM, also showed some downsides: total expenses jumped 9% to $45. 9 million, while total assets dipped 6%, dropping to $29. 7 million. Net assets-meaning total assets minus liabilities-dropped even further from a deficit of $4. 9 million to a deficit of $6. 1 million. So, What’s The Verdict On USATF’s Financials In 2024? Olympic years are generally positive. They present great opportunities to flood the market with top-level competition and create brand awareness for organizations seeking to elevate their product. With the 2024 Paris Olympics creating brand equity and the once-in-every-four years U. S. Olympic Trials, USATF was able to leverage real momentum and create positive value over that stretch. The numbers also reflect that, with USA Track and Field merchandise rising to $2. 7 million, more than double from the previous year-though it only netted a total $229, 668 after counting for expenses. But preparations for major competition also led to additional cost. Sports performance outlays set the delegation back $2. 5 million, along with another $658, 000 for elite athlete costs. Plus, prior budget lines remained on the balance sheet, too. The 2022 World Championships and the 2023 Prefontaine Classic-that year’s Diamond League final-were both important commodities for the governing.