The post Musk intends to improve X’s posts timeline and switch ad recommendations to Grok appeared com. Billionaire Elon Musk says they plan to improve X’s timeline, which could mean users will generally see better content recommendations and experiences regularly. He added that they will be moving ad recommendations onto the same AI system that already optimizes organic posts for users’ interests. Earlier this month, in an X space session, Musk had hinted he intends to turn X into the top advertising platform globally, using Grok, which he described as the “smartest in the world” based on benchmark scores. X organic posts are still stagnating at pre-acquisition figures In a Sunday X post, Musk confirmed, “You should notice rapid improvements in the quality of your timeline almost every week, but there will be two steps forward and one step back at times. We are also switching advertising recommendations to use the same Grok/AI system as organic posts, so the quality of ads will get radically better.” In Musk’s view, Grok is a big leap from what he described as Twitter’s old “somewhat random” in its ad targeting. However, since the Tesla founder took over the platform, concerns over brand safety have become a key factor in why advertisers left, amid looser ad placement policies and public disputes with critics. Some advertisers rejoined X following the 2024 election, but revenue still lags behind pre-acquisition figures. X recorded around 100 million original posts per day in 2023, and current activity levels still hover near that mark, hinting at some stagnation. Nonetheless, Musk hopes that smarter AI-driven targeting and safer ad placements will improve the platform. In an earlier update, the billionaire stated that he planned to launch a system that scans posts, replies, quotes, and reposts to predict what each user is interested in. Back then. Musk noted that the shift was a fix for lesser-known creators whose high-quality.