This company will use AI to develop healthier ice cream

**This Company Will Use AI to Develop Healthier Ice Cream**

*By Dwaipayan Roy | Sep 23, 2025, 08:01 PM*

Magnum Ice Cream Company, which is set to go public in November, has announced an exciting new partnership with Chilean start-up NotCo. This collaboration will leverage NotCo’s cutting-edge artificial intelligence (AI) technology to reformulate existing Magnum products and develop innovative new offerings.

**A Commitment to Sustainability**

Zbigniew Lewicki, Chief Research, Design and Innovation Officer at Magnum Ice Cream Company, explained that this initiative is part of their broader effort to create more sustainable options while navigating rising commodity costs. “Consumers want to indulge but are also looking for smaller portions and more sustainable products,” Lewicki noted, highlighting the evolving preferences of today’s buyers.

The partnership aims to use NotCo’s AI capabilities to explore and reduce the calorie content in Magnum’s ice cream ranges. Additionally, the technology will assist in developing new plant-based products that align with consumer demand for healthier alternatives.

**NotCo’s AI Technology in Action**

NotCo’s AI has already been adopted by several major consumer goods companies, including those under the Magnum umbrella such as Ben & Jerry’s and Cornetto. Matias Muchnick, CEO of NotCo, shared that many leading food manufacturers rely on their AI to swiftly adapt to shifting consumer tastes—an especially crucial advantage amidst movements like Make America Healthy Again and the rising costs of ingredients such as cocoa.

**Expanding Applications in the Food Industry**

Beyond ice cream, NotCo’s AI technology is helping companies find alternatives for artificial colors, reduce sugar content, and innovate new flavors. NotCo’s previous collaborations include partnerships with Kraft Heinz to develop plant-based macaroni and cheese, cheese singles, and mayonnaise.

These developments underscore a growing trend in the food industry: major brands increasingly turning to AI-driven solutions for product reformulation, aiming to meet consumer demands for healthier, sustainable, and delicious food options.
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